Supplement

Barriers and Strategies to Align Stakeholders in Healthcare Alliances

Published Online: September 22, 2012
Larry R. Hearld, PhD; Jeffrey A. Alexander, PhD; Jeff Beich, PhD; Jessica N. Mittler, PhD; and Jennifer L. O’Hora, BA
Objective: To identify barriers to stakeholder alignment and strategies used by 14 multi-stakeholder alliances participating in the Aligning Forces for Quality initiative to overcome these barriers.
Study Design: The study used a mixed method, comparative case study design.
Methods: Alliances were categorized as more or less highly aligned based on an alignment index constructed from survey responses. Six alliances (top and bottom quartile) were selected for more in-depth qualitative analysis. Semi-structured interviews of key informants were used to identify factors that distinguished more highly aligned alliances from less highly aligned alliances.
Results: Market context was one of the most important factors differentiating alliances. More highly aligned alliances had more extensive histories of collaboration, established more credibility in the local community, and were more effective at balancing collaborative initiatives against competitive interests. More highly aligned alliances also took more active approaches to build consensus among stakeholders regarding alliance initiatives, and were able to successfully utilize small decision-making bodies to foster this consensus. In contrast, leadership credibility, leadership stability, and trust were important facilitators of alignment for all alliances, regardless of the level of alignment. These factors intersect and overlap in a multitude of ways to influence stakeholder alignment.
Conclusions: Alignment in an alliance context is critical for leveraging the unique knowledge, skills, and abilities of stakeholders in ways that can build capacity to improve the health of the community in ways that cannot be achieved independently by stakeholders. The findings highlight the need for multifaceted approaches to promote stakeholder alignment.

(Am J Manag Care. 2012;18:S148-S155)
Introduction

Healthcare alliances (ie, multi-stakeholder community partnerships) may be defined as voluntary organizations that bring together a diverse array of stakeholders (eg, physicians, hospitals, insurers, employers and other purchasers, consumers) to work collaboratively on a variety of health-related issues in a community. Healthcare alliances are increasingly being examined as a potential solution for problems of fragmentation that undermine coordination across the continuum of care and contribute to poor-quality care.1,2 However, because alliances are by definition composed of stakeholders from different industry sectors, balancing the diverse and sometimes divergent goals of stakeholders with the goals of the alliance can be a challenging endeavor. Weiner and Alexander suggest that reconciling “turf issues” is a critical governance activity that requires alliance-governing bodies to engage in 2 key tasks: (1) aligning the interests of partner organizations with the interests of the partnership; and (2) resolving conflict arising from diverging interests or role ambiguity.3 Alignment is defined in this study as a shared understanding about the alliance’s vision, strategic goals, and sense of commitment, collaboration, and cooperation among stakeholders. In practical terms, stakeholder alignment facilitates more efficient and effective coordination of activity and serves as an important precursor to action.4,5 Despite the importance assigned to alignment in multi-stakeholder alliances, less attention has been devoted to identifying environmental and organizational conditions and activities that may facilitate or impede alignment.

The purpose of this study of 14 alliances participating in the Aligning Forces for Quality (AF4Q) initiative, a national program of the Robert Wood Johnson Foundation (RWJF) designed to help targeted communities improve the overall quality of healthcare, reduce racial and ethnic health disparities, and provide models for national reform, was to identify barriers to stakeholder alignment as well as strategies used by alliances to overcome these barriers. We use a mixed method analysis to compare and contrast alliances that have achieved different levels of stakeholder alignment. The findings of this study are likely to be of interest to alliance leaders and participants interested in identifying ways to promote alignment among diverse stakeholder groups. The findings are also likely to be of importance to policy makers and program designers (eg, funding agencies) interested in developing or supporting collaborative efforts to improve healthcare in local communities.

Background and Conceptual Framework

In an alliance context, the combination of knowledge, skills, and resources of a diverse membership is believed to stimulate the alliance to think in different ways about how to achieve its goals, plan more comprehensive and integrated programs, and strengthen its relationship with the broader community.6 Analysts have proposed several important determinants of an alliance’s ability to combine these unique skills and knowledge bases in ways that can stimulate different ways of thinking about and achieving its goals. These determinants include stakeholder characteristics (eg, heterogeneity, level of involvement), relationships among stakeholders (eg, trust, respect, conflict), alliance characteristics (eg, leadership, governance), and the external environment of the alliance (eg, community characteristics, policy/political environment).6,7 Others have emphasized the contextual nature of alliances, particularly the temporal, emergent aspects of an alliance’s structure and management processes that influence how the component parts of the alliance are brought together.8-12

Based on the literature, we propose that there are 4 primary domains of activity that form the building blocks for stakeholder alignment in multi-sector alliances. Market context refers to factors outside the alliance that shape an alliance’s activities and programs. Alliance structure and governance refers to characteristics of the alliance that reflect and affect how an alliance is designed to function (eg, committee structure) and the processes used to manage alliance activities. Leadership relates to activities, attributes, or style of leaders. Alliance climate is the recurring patterns of behavior, attitudes, and feelings among stakeholders that characterize life in the alliance and shape interactions with other alliance participants. An overview of these domains and how they relate to one another is provided in the Figure.

Design and Methods

Quantitative Data Used to Determine the Level of Alignment

Quantitative data were drawn from an Internet-based survey of individuals and organizational representatives who were formal members (ie, leaders, staff, members-at-large) of 14 AF4Q alliances (data from additional alliances that joined the initiative in 2009-2010 are not included in this analysis). The survey was fielded over a 4-week period in each alliance between October 2008 and October 2009. The response rate was 48.6% (623 of 1283 possible respondents).

Alliances were categorized as more or less highly aligned based on an alignment index constructed from questions regarding alliance governance, leadership, and their participation in the alliance (eg, level, costs, and benefits). Based on our definition of alignment, 6 items were selected to assess the level of alignment achieved by alliances: (1) alliance vision (“The members of the alliance have a clear and shared vision of health in our community.”); (2) alliance purpose/ mission (“The purpose for which the alliance was formed is clear to me.”); (3) alliance strategy (“The alliance members are in agreement on the best strategies to achieve our priorities.”); (4) collaboration and cooperation among alliance members (“The alliance decision makers willingly collaborate and cooperate with each other.”); (5) commitment (“Based on my observations, the alliance members appear to be strongly committed to its success.”); and (6) differences of opinion (“Serious differences of opinion among the alliance members are rare.”). All 6 items were measured on a 5-point scale ranging from “strongly disagree” (1) to “strongly agree” (5). “Do not know” responses were coded as missing and dropped from the analysis.

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