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AMCP 2016

Technology Supports Care for Patients Demanding More of Their Healthcare

Laura Joszt
With patients increasingly demanding more of anyone involved in their healthcare, technology is playing an important role, explained panelists at a session of Specialty Pharmacy Connect, a pre-meeting program held ahead of the AMCP Managed Care & Specialty Pharmacy Annual Meeting 2016.
With patients increasingly demanding more of anyone involved in their healthcare, technology is playing an important role, explained panelists at a session of Specialty Pharmacy Connect, a pre-meeting program held ahead of the AMCP Managed Care & Specialty Pharmacy Annual Meeting 2016.
 
Mike Fung, BS, associated director of interactive portfolio services at Genentech, explained that patients are looking for the same level of consumer services as they would get at Amazon. Healthcare needs to start thinking a lot more about patient centricity, which includes not just when therapy starts and ends, but what patients are going through from a psychosocial perspective.
 
“Importantly, what are the patient’s needs, attitudes, and beliefs that influence their journey?” Fung said.
 
He gave a few examples of technology support that Genentech is offering patients, such as the 4HER app, targeting HER2-positive beast cancer patients. The support app was tested with patients and provides information about HER2-positive cancer and treatment options, as well as information about nutrition and how to manage the family and day-to-day life.
 
There is also a more light-hearted app, a version of popular games like Candy Crush. The idea was that the game would be something patients could play when getting treatment at an infusion center, or any other time they feel like they need a break. And even with other popular and well-established apps already on the market, Fung said they have seen huge engagement.
 
“It’s not hard to imagine the day when almost every prescription comes with an app,” Josh Lemieux, general manager of consumer health in the Health & Life Science Group at Intel Corporation, said as he took the stage after Fung.
 
With all the data that gets captured when a patient goes to get a new prescription, it is still missing some important information, he said. For example, the data doesn’t include if the patient takes the prescription as prescribed or if the patient experienced some side effect. In addition, there is no context to the patient’s life.
 
“The part that’s missing is what’s happening in the average person’s life,” he said.
 


 
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