ACS Exec Exits After Projecting $40-Million Revenue Slump

Last summer the American Cancer Society (ACS) announced that Lin MacMaster had been hired as its first-ever Chief Revenue and Marketing Officer, a senior leadership position that combined the formerly separate functions of fundraising and marketing.

The society stated in a press release at that time that adding MacMaster to the "seminal post" was "... part of a transformative effort designed to save even more lives from cancer."

Less than 18 months later that executive is gone, and the ACS is facing a projected $40-million revenue loss linked to an especially poor showing from its hallmark


Source: MedPage Today

Read the full story:

Relay for Life

Related Videos
Screenshot of Sancy Leachman, MD, PhD, smiling
Jeremy Wigginton, MD
Screenshot of Eva Parker, MD, smiling during an interview
Screenshot of Eleonora Lad, MD, PhD, smiling
Davey B. Daniel, MD, Chief Medical Officer, OneOncology
© 2023 MJH Life Sciences
All rights reserved.