Article

ACS Exec Exits After Projecting $40-Million Revenue Slump

Last summer the American Cancer Society (ACS) announced that Lin MacMaster had been hired as its first-ever Chief Revenue and Marketing Officer, a senior leadership position that combined the formerly separate functions of fundraising and marketing.

The society stated in a press release at that time that adding MacMaster to the "seminal post" was "... part of a transformative effort designed to save even more lives from cancer."

Less than 18 months later that executive is gone, and the ACS is facing a projected $40-million revenue loss linked to an especially poor showing from its hallmark

events.

Source: MedPage Today

Read the full story:

Relay for Lifehttp://bit.ly/1towfYB

Related Videos
1 expert in this video
5 experts are featured in this series
5 experts are featured in this series
1 expert in this video
Cathy Eng, MD, FACP, FASCO
Nini Wu, MD, Navista
Jonathan Strober, MD, UCSF Benioff Children's Hospital
Related Content
AJMC Managed Markets Network Logo
CH LogoCenter for Biosimilars Logo