Breaking: WellPoint to Change Name to Anthem

WellPoint Inc is planning on changing its name to Anthem to eliminate brand confusion and better connect with consumers.

WellPoint Inc is planning on changing its name to Anthem Inc to eliminate brand confusion and better connect with consumers. Chief executive officer, Joeseph Swedish told The Wall Street Journal,

"There's been a major pivot" to a more consumer-focused approach, said Joseph R. Swedish, the company's chief executive. The Anthem brand is better-recognized among consumers, and "we're not going to swim upstream any longer."

Source: The Wall Street JournalRead the full story:

http://on.wsj.com/1l0RU8e

Related Videos
Related Content
© 2023 MJH Life Sciences
AJMC®
All rights reserved.