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Marketing Healthcare Insurance to the Consumer
With the coverage expansion provisions of the Patient Protection and Affordable Care Act just a few months away, insurers long accustomed to dealing only with major employers and their brokers are devising new strategies for marketing to individual consumers.
“We in healthcare should all hum a few bars from 'The King and I' with the song 'Getting to Know You,'” says Dr. Jan Berger, chief medical officer at Burlington, Mass.-based Silverlink Communications, which works with health plans to get members to engage more in their own health.
Berger, who was in Las Vegas this week at the America's Health Insurance Plans Institute 2013, echoed one of the key themes at this year's conference: In much the same way payers needed to learn how to reach out to Medicare beneficiaries after the launch of the prescription drug benefit, the will have to do the same for people gaining health insurance coverage, many for the first time.
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Despite traditionally marketing to large groups like employee benefit managers and human resource staffs, insurers are now revving up to market healthcare insurance plans to individual consumers. Modern Healthcare reports:
Prices for care at hospital trauma centers vary across hospitals; drug shortages reached a record high during the first quarter of 2024; although 3 of the biggest makers of asthma inhalers pledged to cap out-of-pocket costs for some US patients at $35, these do not apply to daily inhalers used by the youngest kids with asthma.
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Navigating Health Policy in an Election Year: Insights From Dr Dennis Scanlon
April 2nd 2024On this episode of Managed Care Cast, we're talking with Dennis Scanlon, PhD, the editor in chief of The American Journal of Accountable Care®, about prior authorization, price transparency, the impact of health policy on the upcoming election, and more.
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The Biden administration recently launched the Global Health Security Strategy, a new effort to combat the spread of infectious diseases; lawmakers zeroed in on the risks of massive consolidation in health care during the first congressional hearing on the Change Healthcare hack; the FDA recently announced the recall of a pair of heart devices linked to numerous deaths and injuries.
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Exploring Medicare Advantage Prior Authorization Variations
March 26th 2024On this episode of Managed Care Cast, we're talking with the authors of a study published in the March 2024 issue of The American Journal of Managed Care® about their findings on variations in prior authorization use across Medicare Advantage plans.
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