
Marketing Healthcare Insurance to the Consumer
With the coverage expansion provisions of the Patient Protection and Affordable Care Act just a few months away,
“We in healthcare should all hum a few bars from 'The King and I' with the song 'Getting to Know You,'” says Dr. Jan Berger, chief medical officer at Burlington, Mass.-based Silverlink Communications, which works with health plans to get members to engage more in their own health.
Berger, who was in Las Vegas this week at the
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Despite traditionally marketing to large groups like employee benefit managers and human resource staffs, insurers are now revving up to market healthcare insurance plans to individual consumers. Modern Healthcare reports:
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