Puzzling Over What to Call State Insurance Exchanges

Health-insurance exchanges are a central part of the Obama administration's health overhaul, serving as marketplaces for people to shop for coverage. But states trying to set them up are finding many people don't know what an exchange is and don't necessarily like the sound of it.

As many as 25 million people are supposed to gain coverage through the exchanges over the next decade, according to the latest Congressional Budget Office estimate.

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The Wall Street Journal