Mike Roach checks customers’ purchase history every time he rings up a sale in his store, and in the past few months, he has noticed a pattern that bodes well for business.
“I always pull up the data, and every day, there’s someone who hasn’t set foot in the store in four or five years,” said Roach, who with his wife has owned Paloma Clothing in Portland, Ore. for four decades. “They are gradually drifting back to our store as they regain confidence in their own economic situations and in the future of the economy.”
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Source: The Washington Post