Cindy Bjorkquist Addresses Engaging Consumers in the Healthcare Marketplace

Cindy Bjorkquist, Director of Wellness, Care Management and Health Promotion Programs Development, Blue Cross Blue Shield of Michigan, discusses Blue Cross Blue Shield of Michigan's Total Health Improvement Strategy. "It is a strategy to empower individuals and customers with product designs and solutions to help people improve their health," said Ms. Bjorkquist.

Ms. Bjorkquist states that there are 3 parts to the stratgey, including innovative plan design, dedicated health support, and enhanced care delivery.

This video was taken on Monday, December 3, at AHIP's Fall Forum 2012 in Chicago, IL.