Why Are Payers Concerned with Patient Engagement Strategies?

While healthcare organizations and providers are addressing strategies for engaging patient populations in the pursuit of incentive or value-based reimbursements, payers are actively looking for ways to engage this same population as consumers in the name of healthcare reform.

While healthcare organizations and providers are addressing strategies for engaging patient populations in the pursuit of incentive or value-based reimbursements, payers are actively looking for ways to engage this same population as consumers in the name of healthcare reform.

“I see it becoming increasingly important and payers will spend more money on consumer portals and mobile strategies all aimed at consumer engagement but also look at what is happening with the public exchanges,” says IDC Health Insights Analyst Deanne Kasim.

The Accountable Care Act (ACA) is responsible for removing barriers between payers and consumers and as a result payers have had to identify methods for engaging these individuals directly.

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Source: EHR Intelligence