There is a role for employers in improving employees’ health and wellbeing, and employees have a high level of satisfaction with existing health and wellbeing programs.
There is a role for employers in improving employees’ health and wellbeing, and employees have a high level of satisfaction with existing health and wellbeing programs, according to a new survey of 1003 full-time employees working for large (1000+ employees) companies.
The survey, conducted by Welltok and the National Business Group on Health, suggests that to improve lagging participation rates in these programs, employers need to do a better job of personalizing programs and involving families. The survey, “Whispers from the Water Cooler: What Motivates Employees to Improve Their Health and Well-Being,” examined how employees view employers’ involvement in programs affecting physical and emotional health, social connections, and financial security. The survey also investigated the impact of rewards, participation motivators; differences in opinion by gender, income, and age were also explored.
The survey also found the following:
The one-size-fits-all approach to communications has proven ineffective in engaging employees, notes Brian Marcotte, CEO and President of the National Business Group on Health, and engagement is the number-one challenge facing employers.
“Personalization is the key and there are emerging engagement platforms and point solutions that show great promise in driving and sustaining engagement by leveraging data, predictive analytics and technology to reach people with personalized, timely, relevant, and actionable information,” he advised.
The report encourages employers to “think differently” about how and when they engage millennials. For example, this age group was more likely to be motivated to change behaviors around summer vacation and the New Year. Older workers were more likely to change behavior around clinical touch points.