Obamacare's Hidden Battle: Insurance Agents Push State Regulation of Guides to New Marketplaces

Affordable Care Act funds 'navigators' to aid consumers, but advocates say new state laws could hamper their effectiveness

Early in the summer of 2009, when lawmakers were starting work on what would become the largest health care overhaul in decades, the industry associations that represent insurance agents and brokers caught wind of an obscure provision.

The plan called for state and federal governments to hire so-called “navigators” — members of social service organizations, advocacy groups, even chambers of commerce — to help people use the new online marketplaces created by the law to chose among insurance plans and enroll in coverage.

The navigator program garnered little attention in the midst of the larger legislative battle. But agents and brokers, worried that navigators would cut into their business, immediately took aim, labeling the initiative “reckless” and “ill-advised.”

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Source: Center for Public Integrity