PriorityWell Choice Benefits Incentive Program Launched by Priority Health

Grand Rapids, Michigan — An employee wellness incentive program that rewards its members with lower out-of-pocket expenses for investing in and prioritizing their health has been launched by Priority Health, the second largest health plan in Michigan.

Through the digital platform Priority Health Wellbeing Hub (managed by Virgin Pulse), PriorityWell Choice Benefits also lets its members track healthy habits, their participation in group activity challenges, and reached goals to earn and redeem Pulse Cash for gift cards, fitness accessories, or a charitable donation.

“At Priority Health, we understand that employees who feel good and see that their well-being is important to their employers are more productive and engaged," said Alicia Coronas, vice president of Employer Solutions Product and Marketing at Priority Health. "PriorityWell Choice Benefits is a great example of our commitment to providing employers with convenient and accessible options for their employees to holistically focus on their health.”

Read more about the program here.