Real-World Evidence of Successful Product Commercialization

In this AJMC Industry Outlook webinar "The Role of Real-World Evidence in Successful Product Commercialization," we discuss a framework to identify and validate the need for external customer-facing evidence generation and review how the framework can be applied. By the end of this discussion, you will have a deeper understanding of how to frame and justify investment in health economics and outcomes research, and real-world evidence generation.