Sign Of Change: Doctors Offering Price Guarantee To Insurers

In what could be a surprising and growing trend, one of the Midwest’s largest providers of medical care is bringing a price guarantee to a new concept being pushed by the Obama administration that rewards doctors and hospitals for working together to improve quality.

Milwaukee-based Aurora Health Care has formed an Accountable Care Organization (ACO) that is working with Aetna Inc. (AET) and Wellpoint (WLP) subsidiary Anthem Blue Cross and Blue Shield in Wisconsin that are packaging commercial health insurance products using Aurora doctors and hospitals that offer small and mid-sized businesses a “price guarantee.”

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Source: Forbes