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States Struggle With How to Sell Their Exchanges
From Pandora radio to those paper coffee cup sleeves to the neighborhood laundromat, states are searching for creative ways to advertise their new health insurance exchanges to people who may not know much about how to get covered next year under the health care law — and who may not like what they’ve heard.
No state has yet seemed to rope in the star power that Massachusetts got when the Boston Red Sox helped pitch that state’s exchange a few years ago. But California has drawn up plans to advertise at places like soccer games and community colleges. A few other states, so far mostly in the West, are using part of their federal exchange grants to hire public relations firms tasked with spreading the message to hard-to-reach groups, like non-English speakers and younger Americans who don’t think they need health coverage.
Read the full story: http://politi.co/13kRCM6
Source: Politico
Navigating Health Policy in an Election Year: Insights From Dr Dennis Scanlon
April 2nd 2024On this episode of Managed Care Cast, we're talking with Dennis Scanlon, PhD, the editor in chief of The American Journal of Accountable Care®, about prior authorization, price transparency, the impact of health policy on the upcoming election, and more.
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The Biden administration recently launched the Global Health Security Strategy, a new effort to combat the spread of infectious diseases; lawmakers zeroed in on the risks of massive consolidation in health care during the first congressional hearing on the Change Healthcare hack; the FDA recently announced the recall of a pair of heart devices linked to numerous deaths and injuries.
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