Ariela Simerman is senior director of product at Turquoise Health, where she leads efforts to redesign the end-to-end health care transaction, from simplified contracting to consumer price transparency.
Contributor: Why US Health Care Is Ripe for Change
Why is health care so staggeringly difficult to use? How do we fix it? To move forward, we first must look back, because the system we have today was not really designed, it evolved, notes Ariela Simerman, Turquoise Health.