Brian Reid, MS

Two-thirds of pharmaceutical companies did not proactively release the launch price of their medications from 2022 to 2024.

While DTC pharmacy models offer convenience, they may create cost, access, and guidance barriers for the "working poor."

Experts explain that DTC models could improve medication adherence through convenience and incentives, but higher costs may limit their effectiveness.

Jennifer Graff, PharmD, and Brian Reid, MS, emphasize that DTC pharmacy models can give patients more convenient access to medications but may increase out-of-pocket costs.