We conducted a randomized controlled trial to assess whether adding a peer testimonial to a mailing increases conversion rates from brand name prescription medications to lower-cost equivalents.
Brigitte C. Madrian, PhD
Advertisement
Articles by Brigitte C. Madrian, PhD
Advertisement
Latest Updated Articles
- Testimonials Do Not Convert Patients From Brand to Generic Medication
September 11th 2013
Advertisement
Advertisement
Trending on AJMC
1
CDC Officially Ends Hantavirus Response as Outbreak Risk Recedes
2
FDA Approves Palbociclib for HR+, HER2+ Breast Cancer Maintenance
3
Respiratory Biologics Linked to Reduced Asthma Exacerbations Across Patient Groups
4
Zanubrutinib Tops Rivals in Real-World CLL Survival Study
5