Assessing Controversial Direct-To-Consumer Advertising for Hereditary Breast Cancer Testing: Reactions from Women and Their Physicians in a Managed Care OrganizationByJudy Mouchawar, MD,Suzanne Laurion, PhD,Debra P. Ritzwoller, PhD,Jennifer Ellis, MSPH,Alanna Kulchak-Rahm, MS,Sharon Hensley-Alford, MPHOctober 1st 2005
