Robin Shah Tells Community Oncologists to "Think Outside of the Box"

Community oncology practices need to think outside of the box to keep up with competition and be successful, said Robin Shah, vice president of Provider Marketing and Strategy at Flatiron Health

Community oncology practices need to think outside of the box to keep up with competition and be successful, said Robin Shah, vice president of Provider Marketing and Strategy at Flatiron Health

Transcript

As Flatiron Health has grown, what have you learned about the practices you work with?

What we’ve learned is that as our network grows it actually supports everyone in the network. So when we get more people to use our software, that actually collectively helps everybody. That’s probably the number 1 message that we try to deliver to some of our core practices. It’s important that you’re actually out there helping facilitate the growth of our network because it’s only gonna help them.

Number 2 is that I believe that community oncologists need to think outside the box. They don’t want to get stagnant and stuck in ways and say to themselves well this is how we’ve always done things and this is how we’re gonna continue to do things because they’ll get stuck in what I would say is the MySpace era where they don’t think about the future and all of a sudden get toppled by a business that is thinking about the future. So, it’s sorta of making sure that you’re always innovating, always thinking about how to make my business better regardless of what happened in the past. I think that’s probably the biggest things that I would tell a practice is think outside the box and they should make sure that you’re thinking about how you can improve your business and how you can grow because staying steady is not gonna work long term in community oncology.