Amy Berman, BS, RN

As a senior program officer for The John A. Hartford Foundation, Amy Berman, BS, RN, has devoted her career to spreading the word about better ways to deliver healthcare.

Cliff Goodman, PhD, senior vice president and principal, The Lewis Group, moderated the panel discussion, The Role of Consumerism in the Deliverability of Care.�

Cliff Goodman, PhD, senior vice president and principal at the Lewin Group, kicks off the first discussion of AJMC's PCOC 2013 by introducing panelists Amy Berman, BS, RN, Dennis Scanlon, PhD, and Manasi A. Tirodkar, PhD, MS, as they consider the role of consumerism in deliverability of care.

Amy Berman, BS, RN, says the new business case for cancer focuses on the individual. It has action-oriented outcomes, and is a value proposition. We cannot be effective, if we do not engage individuals, says Ms Berman.