Richard Lam, MD, MBA

Articles by Richard Lam, MD, MBA

Older Adult Consumers' Attitudes and Preferences on Electronic Patient-Physician Messaging

ByRichard Lam, MD, MBA,Victor S. Lin BS,Wendy S. Senelick, MPH,Hong-Phuc Tran, MD,Alison A. Moore, MD, MPH,Brandon Koretz, MD, MBA

November 21st 2013

A randomized controlled trial was conducted to assess whether adding a peer testimonial to a mailing increases conversion rates from brand name prescription medications to lower-cost equivalents.

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Older Adult Consumers' Attitudes and Preferences on Electronic Patient-Physician Messaging
November 21st 2013

Richard Lam, MD, MBA

Articles by Richard Lam, MD, MBA

Older Adult Consumers' Attitudes and Preferences on Electronic Patient-Physician Messaging

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