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The Co-Pay Connection - Dr. A. Mark Fendrick of the University of Michigan

Published on: January 2, 2009

A. Mark Fendrick, MD

Dr. A. Mark Fendrick explains the concept of Value-Based Insurance Design (VBID) and how it works.

Our Co-Editor-in-Chief, Dr. A. Mark Fendrick, explains the concept of Value-Based Insurance Design (VBID) and discusses the implications of reducing co-pays for employers and insurers.