The Co-Pay Connection - Dr. A. Mark Fendrick of the University of Michigan

Dr. A. Mark Fendrick explains the concept of Value-Based Insurance Design (VBID) and how it works.

Our Co-Editor-in-Chief, Dr. A. Mark Fendrick, explains the concept of Value-Based Insurance Design (VBID) and discusses the implications of reducing co-pays for employers and insurers.