Engaging Providers in Underserved Areas to Adopt Electronic Health Records

The American Journal of Managed CareMarch 2013
Volume 19
Issue 3

We assessed Regional Extension Centers' (RECs') progress in promoting EHR adoption among providers in rural and health professional shortage areas and found that RECs are achieving much success in enrolling these providers.


To assess Regional Extension Centers’ (RECs’) health IT outreach and provider engagement efforts among primary care providers (PCPs) based in underserved areas.

Study Design:

A retrospective assessment of REC program enrollment.


We computed REC program enrollment rates among PCPs for the entire United States and across census regions and compared enrollment in underserved areas relative to non-underserved areas. Measures of area-level underserved status included rural and health professional shortage area (HPSA) designations.


Of the estimated 302,689 ambulatory PCPs practicing in the United States, 120,783 (39.9%) were enrolled in an REC. REC enrollment rates among PCPs were higher in large rural (47.3%) and small rural (56.1%) areas relative to urban (37.9%) areas. REC enrollment rates among PCPs were also higher for single-county HPSAs (51.9%) relative to non-HPSAs (40.0%), geographic HPSAs (41.7%), and population group HPSAs (38.6%). The Northeast region exhibited the highest REC enrollment rates overall and across categories of underserved status relative to all other census regions.


The REC program serves as a unique opportunity to address the health information technology needs of PCPs working in underserved areas. Over the course of 2 years, the program has exceeded its goal of enrolling 100,000 priority primary care providers. Provider engagement is the first step in a 3-step process aimed at getting providers to adopt and become meaningful users of electronic health records. Significant work remains for the RECs to meet these objectives, and future research should evaluate the success of the REC program in meeting subsequent milestones.

Am J Manag Care. 2013;19(3):229-234

  • The Regional Extension Center (REC) program is assisting primary care providers in small practices located in underserved areas with adoption and meaningful use of electronic health records (EHRs).

  • RECs have exceeded their goal of enrolling 100,000 primary care providers in programs to receive subsidized technical assistance services in exchange for the provider’s commitment to work toward meaningful use of EHRs.

  • Provider engagement is the first step in a 3-step approach to assist providers in achieving meaningful use of EHRs. More work remains to assess whether RECs meet their objectives of assisting providers with implementing EHRs and achieving meaningful use.

Despite the potential of electronic health records (EHRs) to improve healthcare quality and efficiency, US healthcare providers historically have been slow to adopt them. In 2009, about 1 in 5 physicians used a basic EHR, and EHR adoption rates lagged even further among physicians in small practices with fewer than 10 physicians, physicians in rural areas, and other providers who disproportionately care for the underserved.1-5

To spur more widespread adoption of EHRs, Congress passed the Health Information Technology for Economic and Clinical Health (HITECH) Act as part of the American Recovery and Reinvestment Act of 2009.6 HITECH included provisions to help ensure that the benefits of increased EHR adoption would accrue equally to all types of healthcare providers and patients. One such provision directed the Office of the National Coordinator for Health Information Technology (ONC) to establish the Regional Extension Center (REC) program to provide community-based education and technical support to healthcare providers as they implement EHRs.7 Using an on-the-ground outreach approach, RECs were designed to encourage provider “buy-in” and support providers in the EHR product selection and practice integration process.8,9 In total, $677 million was allocated to establish and support RECs across the country over 4 years. Today, the REC program consists of 62 heterogeneous, non-profit organizations that have been working to promote equitable patterns of EHR adoption across the entire US geography since 2010.

While RECs are permitted to offer services to all types of healthcare providers, HITECH states that RECs “shall prioritize any direct assistance to a select group of providers” who may otherwise lack the resources to adopt and meaningfully use EHRs.6 This targeted group of providers consists of primary care providers working in: small group practices of 10 or fewer professionals; public hospitals; Critical Access Hospitals; community health centers; rural health clinics; and other settings that predominantly serve uninsured, underinsured, and medically underserved populations. The priority designation is intended to encourage RECs to support providers treating higher proportions of underserved patients and practices based in medically underserved areas who serve a vital safety-net role. Upon establishing the REC program in 2010, ONC set forth a goal to assist at least 100,000 priority primary care providers with the adoption and meaningful use of EHRs.

The RECs operate under a performance-based reimbursement structure designed to achieve 3 key Milestones with providers in their catchment areas. The Milestones are: (1) engagement and enrollment with the REC, (2) adoption of an EHR, and (3) meaningful use of an EHR (as defined by the Stage 1 Meaningful Use criteria in the Medicare and Medicaid EHR Incentive Programs).

To achieve Milestone 1, providers must make a commitment to adopt and meaningfully use an EHR system with the support of their local REC. RECs must obtain signed technical assistance participation agreements from each provider to be reimbursed for Milestone 1 achievement. The participation agreement is a contract that specifies the terms and fees required (if any) to receive specified REC services associated with each Milestone. Qualified providers must commit staff time and resources to work toward meaningful use of EHRs in exchange for receiving subsidized services. Provider engagement services associated with Milestone 1 include education and outreach on EHR options and federal incentive programs as well as planning and needs assessments. These provider engagement services assist providers with the early stages of the technology adoption decision process by increasing knowledge of EHR benefits and networking with opinion leaders who have already adopted EHRs.10

Since early 2010, the REC program has been working to promote equitable patterns of adoption and meaningful use of EHRs throughout the United States. Evaluating whether the REC program successfully helps providers achieve the 3 program Milestones will provide insight into the value of the program investments and how the REC model may be useful in supporting future delivery system modernization efforts. The REC program is the subject of an ongoing national evaluation that will provide summative feedback across all 3 Milestones when the HITECH funding period concludes. However, monitoring progress on an interim basis is also important.

Now is an opportune time to examine the progress of RECs toward Milestone 1. In the early phases of the program, RECs focused on engaging and enrolling providers before shifting their focus to assisting those providers through the next Milestones of EHR implementation and meaningful use. However, the progress of RECs toward their goal of engaging 100,000 providers, especially penetration in underserved areas, has not been systematically documented to date. This analysis examined REC enrollment (Milestone 1) among primary care providers (PCPs) with a focus on 2 types of priority settings: rural areas and health professional shortage areas. In addition, the analysis sought to highlight geographic variations in provider engagement, to identify existing gaps, and to offer recommendations for promoting increased provider engagement in underserved areas.

METHODSData Sources

Data on PCPs enrolled with an REC came from the REC program’s proprietary customer relationship management (CRM) database. As part of their funding agreement, RECs are required to report data into the CRM on individual provider credentials, provider specialty, Milestone achievements, and the practice location (address) at which the Milestone is achieved. If an individual provider practices in more than 1 location, the REC must select 1 location for the Milestone achievement (ie, RECs can receive credit for achieving Milestone 1 once per provider; RECs cannot receive additional credit for enrolling the same provider in multiple locations). Data collection began in January 2010 and data are collected on a rolling basis.

Data on the total number of PCPs in each REC’s geographic catchment area were obtained from the 2011 SK&A Office-based Providers Database, a product of SK&A Information Services, Irvine, California. The database is designed to comprise a census of all providers in an ambulatory healthcare site with at least 1 provider with prescribing authority in the 50 states and the District of Columbia. The database includes information on each provider including practice location, provider credentials, and provider specialty. Data are collected and verified through a rolling telephone survey (all sites are contacted twice a year).


REC-Enrolled PCPs. As of February 2012, a total of 134,463 providers were enrolled with an REC (Milestone 1). To ensure comparability with SK&A, we limited our analyses to REC-enrolled physicians, physician assistants, and nurse practitioners with specialties of Family Practice, General Practice, Internal Medicine, Geriatrics, Obstetrics and Gynecology, Pediatrics, and Adolescent Medicine. We excluded providers located in the US territories (ie, American Samoa, Guam, Northern Mariana Islands, Marshall Islands, Palau, Puerto Rico, and US Virgin Islands). The final data set included 120,783 PCPs, which comprised 89.8% of all providers enrolled with an REC.

Total Number of PCPs. To ensure comparability with REC data, we limited the SK&A data to physicians, physician assistants, and nurse practitioners located in the 50 states and DC with the primary care specialties listed above. In 2011, there were 302,689 such PCPs in the SK&A database.

Rural and Health Professional Shortage Area Designation. We explored REC penetration across 2 types of areas: rural areas and health professional shortage areas (HPSAs). County-level rural status was based on the Core Based Statistical Area (CBSA) designations obtained from the 2010 Area Resource File. Under this designation, counties belong to 1 of 3 categories: metropolitan (urban); micropolitan (large rural); and non-CBSA (small rural). Among these categories, non-CBSA indicates the greatest degree of rurality.

County-level HPSA designations were derived from the Health Resources and Services Administration’s (HRSA’s) November 2011 Primary Care HPSA data file. We characterized counties in 4 categories: non-HPSA (no shortage); geographic area HPSA (shortages in specific geographic areas within the county but not the entire county); population group HPSA (shortages for specific population groups that may be present in a specific geographic area within the county or across the entire county); and single-county HPSA (shortages spanning entire county area and population). Among these categories, single-county HPSA indicates the greatest degree of health professional shortage for a given area.


We calculated REC enrollment rates among PCPs using a numerator of REC-enrolled PCPs and a denominator of total PCPs. We calculated enrollment rates for the nation overall, for each of the 4 Census regions (Northeast, Midwest, South, and West), and by county. We then calculated enrollment rates within each category of underserved area designation at the national and regional levels. Finally, we mapped enrollment rates for each county in the nation to visually assess geographic variation in enrollment rates.

Of the denominator of 302,689 PCPs, 14% (n = 43,453) were observed in multiple practice sites; 9% (n = 27,729) were in multiple sites in the same county; and 5% (n = 15,724) were in sites in more than 1 county. When calculating enrollment rates by county and underserved area designation, we divided these PCPs evenly across their practice locations. For example, if a PCP was observed in 2 practice locations each in a different county, we counted the PCP as 0.5 providers in each county.

A small number of counties (n = 7) reported positive REC enrollment (eg, 1-5 PCPs) but zero PCPs in the SK&A data. We included these enrollment numbers in the nationwide and region estimates of county-level enrollment rates.




Of the total office-based PCPs in the United States, 120,783 (39.9%) were participating in an REC as of February 2012 (). However, we found variation in overall enrollment rates across Census regions, ranging from 34.7% in the South region to 45.7% in the Northeast region. This geographic variation was evident when visually examining county-level REC enrollment rates as well ().

REC enrollment rates were highest in the most rural areas. Relative to metropolitan areas, REC enrollment rates were higher for small rural (non-CBSA, 56.1%) and micropolitan areas (47.3%). This pattern was present in the nation overall and within all Census regions.

REC enrollment rates were also highest in counties with the highest degree of health professional shortages. We found that REC participation was highest for single-county HPSAs (51.9%) relative to non-HPSAs (40.0%), geographic HPSAs (41.7%), and population-group HPSAs (38.6%). In all regions, REC enrollment rates were highest in single-county HPSAs.

The data also indicate regional variations in REC enrollment across categories of rural and HPSA designations. Although relatively low overall, the West reported the highest REC enrollment rates for PCPs located in small rural areas (non-CBSA, 77.7%), micropolitan areas (58.9%), and singlecounty HPSAs (74.5%). Compared with other regions, the South had the lowest REC enrollment rates overall and across all categories of rural and undeserved areas.


Our findings indicate that RECs have targeted enrollment to providers in priority settings. Across all types of geographic areas, nearly all REC-enrolled PCPs (99.5%) were in one of the priority settings targeted by HITECH (see , available at www.ajmc.com). Moreover, the majority of REC-enrolled PCPs (65.5%) were in counties with some type of HPSA designation, including the majority of REC-enrolled PCPs in metropolitan (65.5%), micropolitan (61.2%), and non-CBSA (70.9%) areas.


Nearly 40% of all PCPs in the United States have made a commitment to adopt and meaningfully use an EHR with the support of their REC. REC-enrolled providers comprise over half of PCPs located in small rural areas as well as over half of providers located in single-county HPSAs. These findings indicate that the REC program has exceeded its Milestone 1 goal of enrolling at least 100,000 priority primary care providers in less than 2 years. This Milestone achievement is one indication that the REC program has been successful in obtaining commitment from providers in underserved areas to work toward health system modernization.

Despite significant progress nationwide, substantial geographic variation in REC enrollment rates exists across the country. The Northeast had some of the highest REC enrollment rates overall, while the South exhibited lower enrollment rates relative to all other regions. The West demonstrated particularly high enrollment rates in underserved areas. The source of these regional differences remains unclear, although they may reflect preexisting regional variations in access to information technology (IT) services and health system organization. Dissemination of best practices from RECs in the Northeast and West to other regions may help address some of these gaps, though region-specific challenges and barriers should also be considered.

While RECs have made notable progress in engaging providers to adopt EHRs—a critical step in the early stages of new technology adoption—evaluation of the program’s overall success will depend on progress with the second and third Milestones over the final 2 years of the program. At the time of this study, February 2012, more than half (55%) of the 120,783 REC-enrolled PCPs had implemented an EHR system (Milestone 2) and 7% were capable of attesting to meaningful use (Milestone 3). It is premature to evaluate progress to Milestones 2 and 3, but these results indicate that much work remains for the RECs to meet their objectives of assisting engaged providers with implementing EHRs and with achieving meaningful use.

Recommendations for effective strategies to advance EHR adoption among providers in underserved communities can be gleaned from the innovation diffusion literature and the experiences of prior extension initiatives.10-13 Several of these strategies were built into the REC program, including subsidizing costs for technical assistance services, use of a customer relationship management tool for coordinating outreach efforts, and leveraging relationships with community and physician leaders.

Among the REC strategies to promote EHR adoption in underserved settings, partnerships among public and private stakeholders are particularly noteworthy. For example, RECs are collaborating with State Offices of Rural Health and HRSA to identify and disseminate best practices across a variety of underserved and under-resourced settings, including safety-net providers. In addition, other community-based organizations and local entities that support providers serving vulnerable populations should be included in outreach and education efforts in order to gain broader support for EHR adoption in these communities. Partnering with the EHR vendor community to facilitate access to EHR software and services could also alleviate some barriers faced by practices in underserved areas. HHS’s Office of Minority Health has already made progress in formulating these types of partnerships with EHR vendors.

While the full impact of health IT in underserved communities has yet to be realized, existing research indicates that health IT can be associated with greater efficiency, improvements in access to care, and enhanced quality of care and patient outcomes in disadvantaged populations.14,15 RECs working with providers in underserved areas can help facilitate the development of a level playing field for improving healthcare delivery through EHR adoption and meaningful use.

This study has some important limitations. First, we examined REC enrollment across 2 types of underserved geographic areas: rural areas and health professional shortage areas. However, this is not an exhaustive definition of underservice; future analysis should explore REC enrollment patterns across other types of geographic areas as well as enrollment patterns among facilities known to care for traditionally underservedpopulations.

Second, our enrollment rate calculations may contain some measurement error. The SK&A database used for the denominator is designed to contain information on the universe of PCPs eligible to be counted in the numerator: physicians, nurse practitioners, and physician assistants providing outpatient care. Estimates of primary care provider supply derived from the SK&A database compare favorably with estimates from other sources. For example, estimates of the number of office-based primary care physicians in 2010 based on the American Medical Association Masterfile ranged from 205,00016 to 208,800.17 These estimates include physicians with specialties of general or family practice, pediatrics, internal medicine, and geriatrics. The SK&A database contained 202,900 physicians with these specialties in 2011 (99% of the 205,000 estimate and 97% of the 208,800 estimate). However, it is possible that enrollment rates are slightly over- or underestimated in certain local areas. For example, if a PCP is observed in 2 practice locations in the SK&A data—1 rural and 1 urban—and if RECs are more likely to enroll the PCP at the rural practice location, the rural enrollment rate would be slightly overestimated.

Third, although Milestone 1 achievement requires providers to enroll with an REC and commit to engage with the REC to adopt and meaningfully use an EHR, we could not observe the level or intensity of actual engagement among providers in working toward meaningful use.

Finally, our study only assesses REC enrollment and engagement (Milestone 1). Provider engagement is the first step in a 3-step approach geared toward assisting providers to achieve meaningful use. As the REC program evolves, future research will examine overall progress and geographic patterns in EHR adoption (Milestone 2) and Meaningful Use (Milestone 3) among REC-enrolled providers in rural and other underserved areas.Author Affiliations: From Office of the National Coordinator for Health IT (MF, JAK, FA, LS), Office of Economic Analysis, Evaluation, and Modeling, Washington, DC; Harvard PhD Program in Health Policy (CAS); Cambridge, MA.

Funding Source: None.

Author Disclosures: The authors (CAS, JK, FA, LS, MFF) report no relationship or financial interest with any entity that would pose a conflict of interest with the subject matter of this article.

Authorship Information: Concept and design (CAS, JK, FA, LS, MFF); acquisition of data (FA); analysis and interpretation of data (CAS, JK, FA, LS, MFF); drafting of the manuscript (CAS, JK, FA, LS, MFF); critical revision of the manuscript for important intellectual content (CAS, JK, FA, LS, MFF); statistical analysis (CAS); administrative, technical, or logistic support (FA); and supervision (MFF).

Address correspondence to: Michael F. Furukawa, PhD, Office of the National Coordinator for Health IT, Office of Economic Analysis, Evaluation, and Modeling, 200 Independence Ave, SW, Washington, DC 20201. E-mail: Michael.Furukawa@hhs.gov.1. Hing E, Hsiao CJ. Electronic Medical Record Use by Office-Based Physicians and Their Practices: United States, 2007. National health statistics report 23. Hyattsville, MD: National Center for Health Statistics;2010.

2. Hing E, Burt CW. Are there patient disparities when electronic health records are adopted? J Health Care Poor Underserved. 2009;(20):473-488.

3. Menachemi N, Matthews MC, Ford EW, Brooks RG. The influence of payer mix on electronic health record adoption by physicians. Health Care Manage Rev. 2007;32(2):111-118.

4. Li C, West-Strum D. Patient panel of underserved populations and adoption of electronic medical record systems by office-based physicians. Health Serv Res. 2010;45(4):963-984.

5. Decker SL, Jamoom EW, Sisk JE. Physicians in nonprimary care and small practices and those age 55 and older lag in adopting electronic health record systems. Health Aff (Millwood). 2012;31(5):1-7.

6. United States Congress. HR1, American Recovery and Reinvestment Act of 2009, 111th Congress, 1st Session. February 2009. http://frwebgate.access.gpo.gov/cgi-bin/getdoc.cgi?dbname=111_cong_bills&docid=f:h1enr.pdf.

7. Maxson E, Jain S, Kendall M, Mostashari F, Blumenthal D. The Regional Extension Center program: helping physicians meaningfully use health information technology. Ann Intern Med. 2010;153(1):666-670.

8. Buntin MB, Jain S, Blumenthal D. Health information technology: laying the infrastructure for national health reform. Health Aff (Millwood). 2010;29(6):1214-1219.

9. Gold MR, McLaughlin CG, Devers KJ, Berenson RA, Bovbjerg RR. Obtaining providers’ ‘buy-in’ and establishing effective means of information exchange will be critical to HITECH’s success. Health Aff (Millwood). 2012;31(3):514-526.

10. Rogers EM. Consequences of innovations. In: Diffusion of Innovations. 5th ed. New York, NY: The Free Press; 1962:436-471.

11. Mostashari FM, Tripathi M, Kendall M. A tale of two large community electronic health record extension projects. Health Aff (Millwood).2009;28(2):345-356.

12. Torda P, Han ES, Scholle SH. Easing the adoption and use of electronic health records in small practices. Health Aff (Millwood).2010;29(4):668-675.

13. Samantaray R, Njoka VO, Brunner JW, Raghavan V, Kendall ML, Shih S. Promoting electronic health records adoption among small independent primary care practices. Am J Manag Care. 2011;17(5):353-358.

14. Jain SH, Blumenthal D. The role of health IT in eliminating health disparities. Healthcare Disparities at the Crossroads with Healthcare Reform. 2011, Part 3, 399-412.

15. NORC at the University of Chicago. Understanding the impact of health IT in underserved communities and those with health disparities. Briefing Paper. 2010. http://www.healthit.gov/sites/default/files/pdf/hit-underserved-communities-health-disparities.pdf.

16. Iglehart, JK. The uncertain future of Medicare and graduate medical education. N Engl J Med. 2011;365(14):1340-1345.

17. Agency for Healthcare Research and Quality. Primary Care Workforce Facts and Stats No. 1: The Number of Practicing Primary Care Physicians in the United States. 2011. http://www.ahrq.gov/research/pcwork1.htm.

Related Videos
Matthew Crowley, MD, MHS, associate professor of medicine, Duke University School of Medicine.
Jennifer Sturgill, DO, Central Ohio Primary Care
Kristin Oaks, DO, Central Ohio Primary Care
Donna Fitzsimons
Ryan Haumschild, PharmD, MS, MBA, director of pharmacy, Emory Winship Cancer Institute
Tariq Cheema, MD, division chair of pulmonary critical care sleep and allergy medicine, Allegheny Health Network (AHN).
Zachary Cox, PharmD
Dr. Michael Thorpy
dr erin gillaspie
Related Content
© 2023 MJH Life Sciences
All rights reserved.