George Van Antwerp Discusses PBM Engagement Models

George Van Antwerp, VP, Product Development, InVentiv Medical Management, suggests the pharmacy benefit manager (PBM) industry is exploring new ways of interacting with payers and providers. Companies like Prime Therapeutics are making value-based contracting deals that will require looking at data integration.

Mr Antwerp says such innovation will help PBMs better understand how to engage consumers in focusing on care and health management.