Campaign Improved Screening Rates for Throat Cancer in Florida

Raising awareness of the dangers of mouth and throat cancer increased the number of black men in some of Florida's poorest counties who sought screening for the first time, which could improve survival rates through early detection and treatment.

Black men have the lowest survival rates of mouth and throat cancer in the United States, and these rates have decreased even more in recent years. To combat this problem, University of Florida Health researchers launched a 5-month media campaign targeted at black men in some of Florida's poorest counties.

The number of people receiving an initial mouth and throat cancer screening grew 13%.

"Black men are more likely to be diagnosed at the later stages of mouth and throat cancer, when it is most devastating and costly," said Yi Guo, PhD, an assistant professor in the College of Medicine department of health outcomes and policy. "We aimed to reverse this health inequity by ensuring more black men are aware of the dangers of mouth and throat cancer, because this cancer is preventable. People need to get screened."

Complete article on ScienceDaily: http://bit.ly/1bUdLtQ